Peter Rahal rejected all investor calls — Greenoaks won his deal by secretly diligence-interviewing 20 ex-employees
davidsenra · x · 2026-10-31
Peter Rahal (RXBAR founder) told the story of how Neil Mehta and Greenoaks won his round despite his refusal to take investor calls.
- Greenoaks quietly paid 20 former employees — some untouched for five years — to diligence his leadership
- Rahal found out and was impressed: diligence on founder leadership is "the most fundamental thing"
- He ran no auction and chose Greenoaks purely out of respect for their approach: "I want the right people on the cap table"
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