HubSpot co-founder: startups die from suicide, not homicide — competition isn't the real killer
nathanbenaich · x · 2026-10-31
HubSpot co-founder Brian Halligan endorses advice Crusoe CEO Chase Lochmeller took to heart: "Most startups die from suicide, not from homicide." The real killers are poor execution, weak culture, and failing to attract the right people — not competitors.
- Worthwhile opportunities are rarely winner-take-all; rivals validate the market, and there's room for multiple players.
- Halligan admits his paranoia used to oscillate like a sine wave, while Lochmeller readily partners with companies he competes with elsewhere in the stack — just as HubSpot did with Salesforce for years.
Air Street Capital founder Nathan Benaich shared the thread with strong approval.
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