Google's Gary Illyes defines content quality as human effort, originality, skill and accuracy

gaganghotra_ · x · 2026-10-31

At the Search Central event in Bengaluru, Google's Gary Illyes offered a definition of "quality": the extent to which a human being put effort, originality, talent, skill, and accuracy into creating content. The remark is a useful signal for SEO and content marketing teams weighing AI-generated vs. human-made content.

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