Netflix-trailer editors struggle at social ads; 17-19 year olds with internet-brain excel
beechinour · x · 2026-10-30
An industry practitioner observes that editors with Netflix trailers on their resumes often struggle the moment they touch social-media ads — "they just don't understand the internet" — while some of his best collaborators were 17-19-year-old, terminally-online creators with a sixth sense for what Gen Z responds to. A reflection on how radically media has changed.
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