Mike King on GEO vs SEO: chatbots read what everyone says about you, not just your site

VeryWellVersed · x · 2026-10-30

SEO expert Mike King discussed GEO vs. SEO with Morning Brew's Revenue Brew: chatbots don't just read your site — they read what everyone says about your brand. "It's not just what the brand is saying; it's what the world is saying about the brand." A core point for anyone working on brand visibility in the AI era.

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