Reddit execs say they're 'skeptical of GEO,' won't help advertisers rank in AI search
lilyraynyc · x · 2026-10-30
On Reddit's Q3 earnings call, management said they're "pretty skeptical of GEO" when asked about advertisers seeking inclusion in LLM pre-training to rank in AI search. Reddit insists advertisers come for engaged audiences, claims the platform is "inoculated to manipulation," and says helping advertisers with GEO is not a core part of its business.
Related event: Reddit Shares Plunge 18% as Google AI Search Drains Traffic(5 posts)→
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