Startups are spamming creators with care packages, echoing the Klout Perks era

gragtah · x · 2026-10-30

Creator @paularambles joked that two startups reached out this week offering to send her "care packages," asking "what do they know, have I been diagnosed with something?" gragtah quoted it with "The masses yearn for Klout Perks" — a nod to the defunct influence-scoring service Klout, which once showered high-score users with perks. The exchange captures startups' renewed eagerness to court influential creators with gifts and goodwill.

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