Jassy hints at Amazon–Meta Muse deal as Alexa shopping agent users spend 50% more per order
RihardJarc · x · 2026-10-30
Rihard Jarc argues an Amazon–Meta Muse deal is likely coming, citing Amazon CEO Andy Jassy's earnings call comments: Alexa shopping agent users spend 50% more per order, and the agent researches products, compares options, checks a full year of price history, gives personalized gift recommendations, and tracks deals.
Jassy said Amazon anticipates working with 'horizontal agents' but believes Alexa for Shopping will be the primary shopping agent customers use on Amazon — read as a signal of openness to third-party models.
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