Microsoft analyzed 5.2M sessions: AI agents are changing how websites are used
gaganghotra_ · x · 2026-10-30
Microsoft Clarity published a new study analyzing 5.2M website sessions involving AI agents, including 306K+ sessions with checkout events and 241K+ with form submissions. It argues that tracking agentic activity now matters: agents are not just browsing but actually completing purchases and form fills, so sites need to rethink analytics and attribution.
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