Brand creative leaders on AI: decision paralysis, sameness, and working twice as hard
petesena · x · 2026-10-30
Parts two and three of a thread distilling MikeTeevee founder Ellen Utrecht's interviews with creative leaders at Wayfair, Intuit, HelloFresh, Verizon and Canva. On pace: Intuit CMO Thomas Ranese notes 'everyone's working twice as hard as they've ever worked' despite AI efficiency; Utrecht insists 'speed and volume cannot replace taste, judgment or the confidence to make a choice.' On choosing: HelloFresh ECD James Hurst reports real decision paralysis, and Wayfair's Mike Pearson asks how to stop everything looking the same.
Related event: Report: AI Leaves Brand Creative Teams Busier, Not Better—30 Ads at a Time(4 posts)→
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