SEOs tell Google: let search be search and AI Mode be the LLM, stop blending them
lilyraynyc · x · 2026-10-30
SEO practitioners are pushing back on Google's blending of traditional search with AI Mode. lilyraynyc echoes the sentiment that has defined the day: 'let the search engine be a search engine, let AI mode be the LLM'—implying prioritizing traditional non-AI search would be the obvious fix. The exchange reflects ongoing industry frustration with Google's AI integration strategy.
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