The Pitch Deck Is Dead: Agency Wins Deals by Delivering AI-Made Finished Ads Before Closing
AIandDesign · x · 2026-10-29
A Chief Creative Officer at a $10M/year agency argues the pitch deck is dead: agencies that win in 2027 will pitch finished work before closing the deal. Example: a prospect wanted a 45-second animated ad with no creative direction—just a meme and a link—so the team used AI to produce the actual ad and show what clients would get. Instant close. Another AI animation practitioner confirms the same approach is landing them a major deal series.
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