Google previews Connected Apps Platform: build once for both Search and the Gemini app
AiJohnAllen · x · 2026-10-29
Google announced a preview of its Connected Apps Platform, giving developers a single place to build and manage apps that work across both Google Search and the Gemini app.
A new set of Connected Apps is also rolling out from partners including Adobe, Calm, and Peloton, streamlining everyday activities inside the Gemini ecosystem.
For developers and SEO practitioners, the signal is that search is shifting from a gateway of links to a gateway of apps and services — whether Gemini can invoke your content or service is becoming the new visibility battleground.