Investor says Apple or Amazon should be allowed to acquire Instinct despite antitrust

johncoogan · x · 2026-10-29

On TBPN, John Coogan argued antitrust shouldn't block Apple or Amazon from acquiring Instinct: "They should 100% be allowed. It's the most competitive industry." He called the personal AI agents market a "knife fight" and framed Mark Zuckerberg as the real monopoly player — reflecting Silicon Valley's view that the race for personal agents is so intense that M&A would actually aid competition.

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