Touchscreen MacBook Pro seen as Apple's play to hook young users into its ecosystem

BenBajarin · x · 2026-10-29

Stephen Nellis argues the new touchscreen MacBook Pros can be seen in part as another prong in Apple's long-running effort to attract users to its ecosystem in their teens and twenties, after which they are far more likely to become lifelong customers.

Related event: Touchscreen MacBook Pro signals Apple's play for a touch-native generation(2 posts)→

Original post →

More from Companies & People

Companies & People channel →