Cognitive Scientists: AI Can Out-Generate Humans but Can't Replace Hollywood's Creative Teams

adariostrange · x · 2026-10-29

A MARS Magazine essay by Brandeis postdoc Clin Lai and Penn State psychology professor Roger Beaty argues that replacing Hollywood's human creative teams with AI is doomed. Key points: LLMs excel at quantity and speed in divergent thinking tasks—over half of new online articles are now AI-generated—but their output tends to be verbose and unoriginal. Creativity hinges on originality and human collaboration, not just productivity, which is why efficiency gains don't translate to creative industries.

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