Databricks' security push missteps: TCO playbook won't repeat its Snowflake win
thedealdirector · x · 2026-10-29
A blogger involved in some of the industry's largest SIEM/XDR deals argues Databricks' cybersecurity push is its main misstep: it is re-running its 'lower TCO, better product' playbook against Snowflake, but in security, people and process matter as much as technology, deals require domain experts with long-standing relationships rather than newcomers who 'can also do the data part', and the market is consolidating toward single-tool coverage. The quoted post adds that competing at the top of cloud infrastructure software now demands polymath profiles spanning product, sales, ecosystem and competitor first-principles thinking.
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