Time To Compaction: why consumer AI products lose their value within days

jacob_posel · x · 2026-10-28

jacobposel argues the useful half-life of a consumer AI product is governed by TTC (Time To Compaction) — how quickly users exhaust the product's value. Quoting VC NWischoff, who loved a product at first but found zero value in it within 7 business days, the thread highlights why consumer AI products suffer rapid novelty decay and poor retention.

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