People's Sexiest Man Alive picks skew older as median reader turns 57
aakashgupta · x · 2026-10-28
Aakash Gupta breaks down the audience math behind People's Sexiest Man Alive: the magazine's core readers are busy moms whose median age was 40 in 2009 — turning 57 this year, exactly Noah Wyle's age.
From 2000-2020, no winner was in his 50s; yet in the last six years there have been three: Paul Rudd (52), Patrick Dempsey (57, second-oldest ever behind Sean Connery), and now Wyle (55, fourth-oldest). The pattern suggests the magazine is deliberately catering to its aging core readers' nostalgia — Wyle has been on their screens since ER in 1994.
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