The 'applied generalist' dilemma: when cross-functional value confuses startup CEOs
adrianscottcom · x · 2026-10-28
Responding to a discussion on the 'applied generalist' career identity, the author recalls an interview for an engineering role at a tiny startup: after mentioning he could move the needle beyond engineering (once helping a startup go from 0% to 600% sales growth), the CEO was puzzled — 'do you mean, giving suggestions to the CTO?' A telling snapshot of how rigid role boundaries limit how companies perceive cross-functional talent.
Related event: "Applied Generalist" Gains Traction as AI Blurs Engineering Roles(2 posts)→
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