dhh: Windows Copilot key was so bad it may have seeded mainstream AI backlash

mhdfaran · x · 2026-10-28

dhh argued Windows Copilot was "so terrible it might very well have seeded the AI opposition we now see among normies" — useless functionality, hyped to the moon, plus a dumb dedicated key on every keyboard. mhdfaran drew the lesson: "You can't market people into finding something useful. Normal people didn't reject AI. They rejected being told a button was magic before it did anything." The takeaway: over-marketing AI beyond real capability erodes trust and breeds backlash.

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