Four marketing books launch at Ahrefs Evolve, spotlighting GEO and zero-click marketing
sanderssays · x · 2026-10-28
Four marketing books were launched at Ahrefs Evolve: Ross Hudgens's 'Generative Engine Optimization' on GEO, Rand Fishkin & Amanda Natividad's 'Zero Click Marketing' on how digital marketing has shifted, plus Tim Soulo's 'Discoverable' and Ann Handley's 'ASAP: As Slow as Possible'. The batch signals SEO's pivot toward GEO and zero-click strategies in the AI search era.
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