Founder pushes back on '$100k of tokens first' startup advice: far less can go a long way

edgarpavlovsky · x · 2026-10-28

Quoting Philip Johnston's tongue-in-cheek claim that every startup's first step should be spending $100k on tokens to "ruminate" on the concept, Edgar Pavlovsky of aernata counters that you can make a shocking amount of progress with well under $100k — a light but telling exchange on LLM token costs in early-stage AI startups.

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