LinkedIn's Feed Now Uses LLMs to Suppress Clickbait, B2B Marketers Told to Name Their Reader

shashib · x · 2026-10-28

shashib argues B2B content proves its worth when it reaches the one person who can act — a buyer, contract-awarding CMO, or referrer. Key points: LinkedIn disclosed in March 2026 that its feed uses LLMs to understand posts and cut repetitive clickbait, so clearly naming your target reader gives the system the best signal; CMOs should stop reporting just impressions and follower counts.

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