3 AI mistakes even great CEOs make: uncodified context, siloed usage, no shared knowledge base
alex_verem · x · 2026-10-28
Marde Haym outlines three AI adoption mistakes even strong CEOs make:
- Expecting AI to understand a business nobody wrote down: teams buy seats, open a blank chat, and ask how to improve margins — but the model has never seen a contract, a customer complaint, or a lost-deal postmortem. Someone must codify how the business works and feed that context in first.
- Letting every leader use AI alone: the CFO has a board-pack prompt, sales built their own, ops hasn't started — lessons stay buried in individual chat histories. Leaders should demo their AI workflows to the team.
- His team's fix: engineers work from one shared knowledge base and one set of skills, with visibility into who uses which skill.
The third mistake is cut off in the post, but the theme is organizational: AI value comes from codified context and shared practices, not seat purchases.
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