Firefly branding workflow: the hard part is keeping decisions consistent, not generating images

LudovicCreator · x · 2026-10-28

A designer walks through an Adobe Firefly branding workflow built on a single board: the launch poster references the approved bag, uses a chunky slab serif matching the brand lettering, and keeps the same light as the first moodboard shot. His takeaway: the hard part of AI branding isn't generating images, it's keeping decisions consistent from moodboard to delivery.

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