Touch Bar at 10: Apple called it "revolutionary," then spent 7 years quietly killing it

Technovangelist · x · 2026-10-28

Ten years after Apple pitched the Touch Bar as "revolutionary" in October 2016, MacRumors traces its slow death: physical Esc returned in 2019, high-end models dropped it in 2021, and the last Touch Bar machine (13-inch MacBook Pro) was discontinued in October 2023. The twist: Apple is expected to unveil its first touchscreen OLED MacBook Pro tomorrow, likely keeping the MacBook Pro branding over the rumored "MacBook Ultra" name, alongside M6 models and an OLED iPad mini.

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