SEO vs AEO vs GEO: same discipline, three retainers — a consultant's take on the naming grift
5le · x · 2026-10-27
The author mocks the SEO/AEO/GEO naming game: some pretend they are three distinct disciplines because it lets agencies sell three separate services, each with its own retainer. He asks pointedly: if you're in-house, which title do you use? If you're a consultant, which one do you sell?
The implication: all three boil down to getting your content picked by search engines and AI answers—the distinctions are mostly sales framing, not real disciplines.
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