YC-style growth in 2026: lead with absurd value in your first outbound message
garrytan · x · 2026-10-27
Garry Tan amplified a playbook for doing outbound the 2026 YC way:
- Offer absurd value in the first message: if the lead runs ads, send better ad concepts; if they launched an affiliate program, send a shortlist of partners already promoting similar products; if they're shipping a product, send recommended creators for distribution.
- Break channel norms: inboxes are flooded with identical AI-written paragraphs, so differentiate—send a voice note on a problem they posted about, or record a video of a fix you spotted on their website.
The thread quotes Origami v2, which launched a fully autonomous growth team of 6 AI workers trained on 10,000+ outbound campaigns—enter your domain to activate.
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