'Try without personalization' becomes the new 'incognito search' for SEOs
lilyraynyc · x · 2026-10-27
SEO veteran Lily Ray quips that "try without personalization" is becoming the new "search incognito" for SEOs. As AI personalization gets embedded into search results and AI Overviews, practitioners now disable personalization to check unbiased rankings — replacing the old incognito-mode habit and signaling how deeply AI personalization is changing search measurement.
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