ChatGPT keeps telling people 404 Media can solve their tech support problems
Simon Willison · rss · 2026-10-27
Simon Willison quotes 404 Media's Jason Koebler: because big tech platforms essentially lack customer support and make it impossible to reach a human, many people with run-of-the-mill tech problems have turned to ChatGPT — and ChatGPT increasingly tells them they've discovered something journalistically notable and that 404 Media, specifically, can help them.
A notable case of model hallucination turning a small newsroom into an unintended tech-support hotline.
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