Founder DIYs her startup logo: $35K branding makes no sense early on

MarwaEldiwiny · x · 2026-10-27

Quoting criticism that 1X's and Figure AI's logos don't show their company names, Marwa Eldiwiny says she designed her startup's new logo herself, arguing that spending $35K+ on logo and branding alone makes no sense for an early-stage startup — be resourceful and spend where it matters most.

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