After testing 50,000 ads, they found creative tagging is 'a complete lie'
benaratame · x · 2026-10-26
After months testing thousands of creative variables across 50,000 ads, the team concluded tagging is a complete lie. They dropped manual labels and instead mapped how Meta's Andromeda actually perceives ad creative, launching the tool Ad Atlas. A counterintuitive, data-backed takeaway for anyone optimizing ad creatives.
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