Fanatics' OpenAI-powered Shop the Look lifts engagement 10%
OpenAI News · rss · 2026-10-26
- Official OpenAI case study: sports merch e-commerce giant Fanatics partnered with OpenAI on a Shop the Look feature helping fans complete their game-day outfits.
- Testing across roughly 30,000 MLB products showed 10% higher engagement.
- Another official data point for generative AI in e-commerce shopping experiences.
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