X injects NBA promo cards into For You feed, users cry foul over 'app-ing'

generativist · x · 2026-10-25

X has started inserting large NBA Gametime promo cards ('Add your teams. Never miss a play') into the For You timeline. User generativist complains: stop app-ing my text social medium — a sign of power-user frustration with X's push toward sports/entertainment clutter.

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