Kimi's covert X influencer campaign exposed: no ad labels required, MiniMax paid $350 per post
teortaxesTex · x · 2026-10-24
Kimi and MiniMax's overseas paid promotion campaigns were exposed by bloggers on X. Leaked Kimi guidelines reportedly required script pre-approval and explicitly told creators not to use the paid-partnership label; MiniMax allegedly paid $350 per post. Blogger elshayib says Kimi officials contacted him to apologize. Commenters note undisclosed paid endorsements may violate FTC endorsement rules. Chinese AI community reaction was largely embarrassed, with many contrasting DeepSeek's no-subscription, pay-as-you-go, marketing-free approach favorably.
Related event: Kimi Influencer Marketing Doc Leak Sparks Backlash(10 posts)→
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