Kimi K3.1 Pro marketing misstep: creators' free demos now suspected of being paid promos
lyraxana · x · 2026-10-24
Moonshot's Kimi K3.1 Pro launch hit a marketing snafu: the model itself had won people over, and many X creators were happy to show it off for free via the Original Content Rewards program. But Moonshot layered on a separate, unlabeled partnership deal, so now every Kimi K3.1 Pro demo on X is assumed to be paid promotion. The poster calls it a self-inflicted own goal that burned community goodwill.
Related event: Kimi K3.1 Pro Marketing Backlash Over Undisclosed Influencer Campaign(8 posts)→
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