ChatGPT memory study authors listed; advice for brands: make AI memory visible and deletable

petesena · x · 2026-10-24

This tweet adds the full author list and arXiv link (Dash, Das, Gummadi, Holz, et al.) for the ChatGPT memory study, plus advice for brands and marketers building with AI: your assistant will remember customers too, so make that memory visible, editable and easy to delete. Show people what you saved and why — if customers have to dig it up themselves, your brand becomes the next viral thread.

Related event: Study: 96% of ChatGPT Memories Are Saved Without Consent, Half Profile Users' Psyche(9 posts)→

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