PM's step-by-step guide to building product strategy with Claude Code in 2 hours
aakashgupta · x · 2026-10-24
Product growth writer Aakash Gupta published a guide arguing that as Claude Code and Cursor push execution cost toward zero, product strategy becomes the scarcest skill on a team.
He describes a "strategy crisis": most engineers and designers can't articulate their product's strategy, while a typical 5-engineer + 1-designer + 1-PM team costs about $1.4M/year — a huge price for missing direction. He cites Boris Cherny, creator of Claude Code: as everyone becomes a product builder or PM, everyone needs strategy skills.
The post lays out a 7-step framework (drawn from his time at Epic Games, Affirm, and Apollo), shows how to actually draft and iterate strategy docs with Claude Code, and covers why most strategies fail and how to communicate them. Based on a keynote at Northeastern attended by 500+ paying PMs.
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