SEO testing: LLMs are bad at anchor selection but surprisingly good at picking target URLs

gaganghotra_ · x · 2026-10-23

SEO practitioner Gagan Ghotra tested most recently released LLMs on internal linking tasks: all models fall short at anchor text selection, yet they are surprisingly reliable at choosing the correct target URL even for weak anchors. He finds the asymmetry puzzling and is looking for explanations.

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