YC interview: Buildspace founder Farza's playbook for launch videos that convert
ycombinator · x · 2026-10-23
Y Combinator published an interview with Farza, founder of heyclicky and previously Buildspace, on turning product demos into videos people actually watch.
Key points:
- Launch constantly: treat releases as part of everyday building, not rare high-stakes events
- Script every video but keep it feeling off-the-cuff; obsess over the first 10 seconds' hook
- Demo-driven development: ship demos first, then turn them into stories
- Figure out which social channels actually convert; his first hire was a filmmaker
- Includes a 30-day launch challenge and his video production stack
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