AI sameness boosts brand identity value as European luxury stocks hit decade lows

dougclinton · x · 2026-10-23

Bloomberg reports European luxury stocks are at their cheapest levels in over a decade, with Hermès and LVMH results dashing hopes of a quick industry recovery.

@dougclinton argues that as AI makes everything look the same, distinctive identity becomes more valuable — a tailwind for true luxury brands and an opening for new ones.

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