ChatGPT ads hit 89 countries and 100,000 advertisers, reaching a $1bn annualized run rate

emmanuelvivier · x · 2026-10-23

OpenAI is expanding ChatGPT ads to 26 more countries, bringing the total to 89, and says over 100,000 advertisers have now run campaigns — up from roughly 20,000 in late August. Ads serve only Free and Go users; Plus, Pro and Enterprise stay ad-free, and OpenAI says conversations stay private and don't influence answers. The ad business hit a $1bn annualized revenue run rate in August, up from $100m in March. Next up: more ad formats, plus Sponsored Agents being tested with US advertisers.

Original post →

More from Venture

Venture channel →