152,918 AI answer citations analyzed: 73% go to third-party content, brand sites only 9%
hermanschutte · x · 2026-10-23
Mention Scout analyzed 152,918 citations in AI answers over 30 days: 73% pointed to other people's articles, lists and reviews, 14% to competitors' own sites, 9% to the brand's own site, and 4% to Reddit and forums. The takeaway: most advice on getting into ChatGPT focuses on your own site — but that's just the 9%.