Google Black Friday SERPs favor e-commerce brands, leaving affiliates ~1 of 10 slots
gaganghotra_ · x · 2026-10-23
SEO practitioner gaganghotra observed that Black Friday deal queries from Australia and the UK now return mostly e-commerce brand pages — roughly 1 affiliate publisher link out of 10 results.
With AI Overviews citing only a handful of guides and major retailers, the shift is a significant traffic loss for affiliate sites during the biggest shopping season.
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