dhh: The best product ideas all sound stupid at first — that's where the value hides

davidsenra · x · 2026-10-23

David Senra shares dhh's view that the ideas that actually have impact sound stupid at first. dhh treats feedback like "it's stupid, ugly, and never going to work" as a signal he's onto something: copying the best player with a slight tweak doesn't work, and value is locked up in misconceptions about what people want — because most people don't know what they want.

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