Open-source devs lament X's pay-to-win dynamics as paid launches outpace organic reach

iScienceLuvr · x · 2026-10-23

iScienceLuvr admits that paid advertising on X "clearly succeeds" for AI project launches but finds it discouraging that the platform is so obviously pay-to-win. Their latest launch skipped paid promotion: engagement was decent but nowhere near paid posts. He notes it's not all bots — many real influencers buy promotion — and is torn over whether to pay next time.

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