Week in SF: 100K-follower AI creators earn $1M a year as marketing spend explodes
DavidmComfort · x · 2026-10-23
After a week meeting founders and CEOs in San Francisco, the author shares observations: a global AI gold rush drawing founders from London, Berlin and Croatia; founders raising VC partly to build personal brands as career insurance; AI influencers reportedly making $1M/year with just 100K followers as AI companies have more cash than channels; and insane AI marketing spend on billboards, buses, cafes and parties — while standing out has never been harder.
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