Vercel CEO Guillermo Rauch on software factories, agent taste and no random acts of AI

soleio · x · 2026-10-23

The First of Kind podcast launches Season 3 with an in-depth interview of Vercel founder and CEO Guillermo Rauch, recorded in San Francisco; the show's new site was built and deployed on Vercel.

Topics include: human effort still being underrated; Rauch's dual CEO/chief-designer role; his two bets on software and English; layout shift and a one-stroke dragon; 'No Random Acts of AI'; whether agents can have taste; software factories and manufacturing agent customers; and everything-is-communication. A dense long-form conversation for anyone tracking frontend engineering and AI workflows.

Related event: Vercel CEO Guillermo Rauch on Software Factories and Agent Taste(4 posts)→

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