Ex-Zalando AI lead: users don't want more AI, they want things handled with trust
ilparone · x · 2026-10-22
ilparone, who led Zalando's AI assistant CX from the start and scaled it across 27 markets to tens of millions of users, shares the biggest lesson: people don't want more AI — they want their things handled in a way they trust and control. They are now building a new product around this insight.
Related event: Ex-Zalando AI Lead: Users Want Tasks Done, Not More AI(2 posts)→
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